2023 OTC Innovation Formulas Developed at Prime Matter Labs

When they’re not developing award-winning beauty products for our partners, you can find Prime Matter Labs chemists researching and developing products for our innovation collection. Led by Chief Science Officer Jennifer Hurtikant, our R&D team has had a busy 2023 developing a range of products based on industry trends, ingredient innovations and whitespace opportunities.

Take a look at a selection of some of the Over-the-Counter (OTC) products we’ve been working on in 2023 across skin, body, hair and sun care. Many of these formulas are Ready-for-Market and can be further modified to better fit your brand’s target audience.

Interested in learning more about a specific product or want to learn more about our library of innovation formulas? Our team of project managers have the experience to expertly guide your brand each step of the way. If you’re an existing partner, reach out to your Prime Matter Labs project manager for more info. Get started on your project here.

Tinted Mineral Serum SPF 50

Key Ingredients: Shea Butter, Green Tea Extract, Vitamin E, Allantoin
Key Benefits: Broad Spectrum UV Protection, Soothing, Hydrating, Moisturizing, Antioxidants

The sun serum format was named one of the fastest growing sunscreen formats in 2023 by Cosmetics Business. It’s especially popular with Gen Z consumers as it’s a familiar format that works well for multifunctional products. The Tinted Mineral Serum SPF 50 is a lightweight liquid formula that provides optimal sun protection while also moisturizing and preparing the skin for smooth makeup application. Its mineral-based formula helps to protect the skin from harmful UV rays while also providing a tinted coverage that evens out skin tone for a natural-looking finish. Allantoin helps to hydrate skin while shea butter moisturizes. Antioxidants like Green Tea and Vitamin E help to neutralize free radicals in the body which can contribute to various skin issues.

Refreshing Sunscreen Mousse SPF 30

Key Ingredients: Aloe Vera, Coconut Oil, Hyaluronic Acid, Niacinamide, Vitamin E
Key Benefits: Broad Spectrum UV Protection, Soothing, Hydrating, Cooling, Moisturizing, Antioxidants

This refreshing sunscreen in a mousse format delivers a fun and pleasurable experience for users while also allowing for easy application, spreading smoothly on skin to provide optimal sun protection. It protects skin from sun damage while also providing skin care benefits with ingredient staples like Niacinamide and Hyaluronic Acid. Key antioxidant ingredients like Banana Fruit Extract and Vitamin E help fight free radical damage, while ingredients like Aloe Vera, Coconut Oil, Niacinamide and Hyaluronic Acid help to soothe and moisturize skin. When reapplying, this airy mousse cools sun-exposed skin upon application.

Scalp, Face, and Body Mist SPF 50*

Theoretical SPF, currently undergoing testing
Key Ingredients: Blue Sea Kale, Vitamin E
Key Benefits: Soothing, UV Protection, Antioxidants

The Scalp, Face, and Body Mist SPF 50* is a dynamic skin care solution designed to invigorate, rejuvenate, and protect. Enriched with the natural potency of Blue Seakale, this mist offers a refreshing and transformative experience for your skin and scalp, while Vitamin E helps to fight free radical damage and promote healing.

Blue Seakale is an asparagus-like vegetable indigenous to France that has natural defense systems against harsh conditions such as wind, sun and cold. Rich in antioxidants, Blue Seakale is commonly used in skin care products due to its numerous skin benefits like protecting and calming skin.

Acne Mist (Alcohol-Free)

Key Ingredients: 1% Salicylic Acid, Allantoin, Green Tea Extract, Shea Butter, Rosemary Extract, Vitamin E, Zincidone
Key Benefits: Acne Treatment, Soothing, Hydrating, Moisturizing, Antioxidants

The Acne Mist (Alcohol Free) is a gentle, yet effective solution to combat acne and promote clear, radiant skin. Our carefully crafted formula harnesses the power of natural ingredients, each playing a pivotal role in targeting acne and nurturing skin. The formula features 1% Salicylic Acid, which helps to exfoliate dead skin cells and unclogs pores, and Zincidone, which helps care for oily or acne-prone skin. It also helps soothe skin with Aloe Vera, Niacinamide and Echinacea Extract, and features antioxidants like Green Tea and Rosemary Extract to help protect against free radicals and boost natural glow.

This product is great for the aerosol or bag-on-valve format which allows for hygienic and easy application for the face and body, in addition to a host of benefits like being environmentally friendly. (Learn more about The Benefits of Bag-on-Valve Aerosol Products in Beauty)