Our Involvement
We saw an opportunity in the market to develop a novel mechanism for formulation across one of our key product categories. Even before having a specific application for the new innovation, we went to work creating what we knew would be a huge value add to our customers base. Shortly after being awarded a patent for this innovative technology, we presented it to one of our customers and they leapt at the opportunity to incorporate it into their formulas.
“We loved working with Prime Matter. No nonsense, easy to talk to, and hands-down the most knowledgeable folks around.”
The Results
The new innovation had an immediate impact on the efficacy and efficiency of our customer’s product. Overnight, they were able to reduce their cost of goods sold by nearly 55% with a net positive impact on customer feedback. This new cost savings unlocked a whole new growth trajectory for them, leading them onto a pathway to a lucrative exit for the brand shortly thereafter.