Ready for Market: Innovation Formulas Developed at Prime Matter Labs

When they’re not developing award-winning beauty products for our partners, you can find Prime Matter Labs chemists researching and developing products for our innovation collection. Led by Chief Science Officer Jennifer Hurtikant, our R&D team have been busy developing a range of products based on industry trends, ingredient innovations and whitespace opportunities.

Take a look at a selection of the beauty products across skin, body, hair and sun care. Many of these formulas are Ready-for-Market and can be further modified to better fit your brand’s target audience. Interested in learning more about a specific product or want to learn more about our library of innovation formulas? Our team of project managers have the experience to expertly guide your brand each step of the way. If you’re an existing partner, reach out to your Prime Matter Labs project manager for more info. You can also start your project here.

Ultra-Hydrating Lip Mask

Key Ingredients: Revinage, Plump Oleoactif

Key Benefits: Smoothing, Moisturizing, Hydrating, Lip Care

Lip care products with skin care benefits was a popular trend with 2023 sales of lip treatments up 58% year-over-year to $207.9 million, especially balms, glosses and oils that provide some kind of skin care benefit or true lip nourishment.

The Ultra-Hydrating Lip Mask protects lips from harsh, cold environments and locks in moisture to keep lips healthy, plump and smooth. It can be used nightly as a treatment to soothe lips and restore moisture. The gel, balm texture is easy to apply and feels nourishing to the lips.

The lip mask includes Revinage, a Bio-Retinol that has been clinically proven to hydrate the lips over four hours after one application, and Plump Oleoactif, which is a synergistic blend of Pomegranate and Jojoba Oil, that helps to reduce dryness induced by cold weather and oxidative stress and moisturize and smooth lips.

Exfoliating Treatment Mask

Key Ingredients: Mixed Acids*, Green Tea Extract, Vitamin E, Moringa Oil, Cranberry Seeds, Cranberry Enzymes

Key Benefits: Exfoliation, Softening, Smoothing, Glowing

This Exfoliating Treatment Mask for the face utilizes chemical and mechanical exfoliation to produce smoother and softer skin. The formula features a synergistic blend of mixed acids to soften and slough off dead skin cells and supporting skin’s hydration and cell regeneration. A mix of Mandelic, Salicylic, and Citric Acid works to help slough off dead skin cells on the top layers of skin, while Glycolic Acid exfoliates the top layers of the stratum corneum and the Lactic Acid promotes cell turnover. Cranberry seeds allow for mechanical exfoliation for immediate results. The outcome is skin that is visibly softer and smoother with a healthy glow.

Dual Blend Hydrating Serum

Key Ingredients: AcquaBio, Niacinamide, Polyglutamic Acid

Key Benefits: Hydration, Multifunctional

The Dual Blend Hydrating Serum taps into the multitasking trend of 2023 while also providing the benefits of a dual-phase system which allows actives to maintain their optimal potency. It is the second part of a two-part concept that can be combined with a concentrated serum featuring any desired benefit like brightening. The user combines 2 drops of the serum and 1 pump of the Dual Blend Hydrating Serum in hand, mixing until a smooth cream is produced and can be applied evenly to the face. ​

The Dual Blend Hydrating Serum activates the biological hydration mechanism, locking in moisture and strengthening skin. It features AcquaBio for immediate and long-term hydration and moisturization, Polyglutamic Acid which creates a flexible film on the surface of the skin to ‘lock in’ moisture, and Niacinamide for boosting skin strength.​

Brightening Daily Moisturizer (Body)

Key Ingredients: Vitamin C, Squalene, Bio-Retinol, Polypeptides, Blend of Oils

Key Benefits: Brightening, Moisturizing, Hydration, Collagen Support

Body care with skin care benefits was one of the biggest trends in 2023 and is expected to grow in 2024 as consumers expect more from their body care products. The Brightening Daily Moisturizer features a lotion-like texture that feels like a rich cream, providing a silky glide upon application that leaves a velvety, soft finish.

The formula includes Vitamin C to even tone while brightening skin, and a Bio-Retinol which allows for multiple anti-aging benefits without photosensitivity.A blend of exotic oils including Kalahari Melon Seed Oil and Bikira Marula Oil, provides intense hydration and long lasting moisturization. An anti-aging polypeptide helps stimulate and maintain collagen while Squalene boosts hydration. Healthy collagen, hydration and moisturization are key for strong skin.

Restorative Deep Treatment Hair Mask

Key Ingredients: Rep’Hair, AquaRich, Restart Pro

Key Benefits: Smoothing, Strengthening, Protection, Shine

The Restorative Deep Treatment Hair Mask is designed with science-backed, biotechnology derived ingredients to repair and nourish hair after exposure to harsh, cold environments in the winter months. The butter texture is easily applied throughout the hair to treat and restore each hair fiber.​

Rep’Hair is a ceramide like molecule that has been clinically proven to repair hair with a rinse off application. AquaRich is derived from black oats and has multiple hair care benefits to improve ‘hairchitecture’. Restart Pro is a synergistic blend of Itaconic Acid, Pro-Vitamin B and Polysaccharide crosslinks with the natural keratin in hair to strengthens and repairs damaged sites.

Learn more about the beauty trends in our 2024 Beauty Trend Report and find more innovation formulas in our ready for market collection featured here: OTC Innovation Formulas Developed at Prime Matter Labs